With a new identity, a core strategy around sustainable living, and a bold ambition to double the size of the business whilst halving environmental impact, Unilever approached us with the task of bringing their brand to life through an extensive range of corporate and brand communications.
Understanding Unilever’s strategic Sustainable Living Plan was fundamental to delivering communications that resonated with both internal and external audiences. We developed an all-encompassing creative platform for both internal and external communications that formed the basis of a set of brand guidelines, delivered through a dedicated Brand Centre. These guidelines incorporate all aspects of print and digital media and include sections on packaging, branded environments and employee communications, amongst others.
Holistic have worked with Unilever for a number of years, completing over 1,000 brand and communications projects covering; brand identity, internal comms, communication toolkits, print, moving image, digital and workplace branding.