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Star spotting at Brakes

Client: Brakes Group
Project: STAR Awards Employee Recognition Programme
Expertise: Communications Strategy, Comms Planning, Campaign Concepts, Photography, Copywriting, Video, Event Collateral

To maintain their reputation as a truly customer-centric business with an unrivalled service ethos, Brakes relies on it’s team of passionate and committed employees from sales people to truck drivers to deliver their customer promise everyday. To engender a sense of pride in the business and to celebrate everyday successes of it’s people, Brakes introduced their STAR Awards recognition programme. The campaign is based on ‘Star Spotting’ with everyone encouraged to nominate a colleague who has gone the extra mile or done something out of the ordinary. Bold and distinctive, the STAR Awards have acted as a catalyst for new ways of working at Brakes.
Brakes Group | Event Collateral
Brakes Group | Campaign
Brakes Group | Communications Strategy
Brand Holistic

Brand + Communictions

Kemp House
152 - 160 City Road
London EC1V 2NX

For more information please contact Mike Gowar

07736 902249